Being A Bad Boss Is Like Being A Bad Friend, Here's The Proof
Dan Schawbel is the leading personal branding adept for young professionals. Read full profile
People y'all know or take never met yet are googl'ing you lot. Allow'south confront it, you're even google'ing yourself! At the end of 2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Cocky-Googling), which was more than than double 5 years ago. It's a pretty safe bet that percentage has climbed to over 50 or 60% past this year.
Some people might tin can information technology ego-surfing, but it'south really a skillful do to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more than almost y'all. Hiring managers want to come across if y'all accept a make clean record in Google, which is your permanent record considering every move you lot make (yes fifty-fifty a blog annotate) is stored there forever. Before I went on a second appointment in one case, the daughter Google'ed me. If she hadn't liked what she saw, the 2nd date wouldn't have happened. Try doing it correct now and see what you get.
There is no hiding from Google!
Google keeps rail of just about everything y'all practice on the internet. It patrols and captures your online behavior, such equally when yous mail service on your weblog, tweet using Twitter, bring together social networks, annotate on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the net, other people are talking about you, which means that Google has a complete picture show (most similar an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a periodical of your life. Your children and children's children volition be able to detect out everything about you when they grow older. "Mom, wait what I just found out almost Dad in Google." Your personal brand can't hide from Google. In that location is 1 major exception to this though.
Mutual names
If your name is common, such equally Mike Smith, then it volition be very hard to own your Google results. There are over 54 million results for "Mike Smith" in Google. Y'all won't be able to compete with the athletes and musicians on the kickoff few pages. If your life goal is to rank in the meridian ten results, that may be doable, if yous either become very famous or work extremely difficult at building content each and every day for your entire life. At the age of sixty y'all might find out that Google changed their algorithm and y'all'll lose all that difficult work. The point beingness is that you'll have to differentiate your name in order to rank high. I typically recommend you lot utilise your middle name or a nickname in this example. The worst case scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate considering they become mass media attention, which means traditional media sources (NY Times, ABC News) write articles most them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and college! Your blog posts about these celebrities volition never finish upwards on the height twenty results for their name unless you are Perez Hilton. If your name is the same as a celebrities, you lot are in large trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 meg), Lil Wayne (forty million) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, yous don't stand a run a risk. If you are stuck with a celebrity proper name, I suggest that yous build your brand around an expanse of your expertise or involvement and connect it to your brand name.
Unique names
While growing up, you might take been made fun of people of your unique proper name because it was "different." Although you were ostracized and made fun of, right now you become to laugh at everyone else! With a distinct name, y'all are able to easily manipulate the results for your proper noun on search engines. When you go to your high school reunion and see your friends, you'll go the last laugh because you can be visible and command perceptions, while they simply cannot. When yous Google your proper noun, whether yous have results that reflect your brand, you'll see how hard information technology volition be to rank high for it or not. Depending on the contest, information technology may have you a few days or a few months. Over time, if you work very hard, you'll ain the top 10 results for your proper name.
In my adjacent post, I'll talk most what you can do to gain control over your Google results and permit your personal make shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/being-bad-boss-like-being-bad-friend-heres-the-proof.html
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