How to Upload Photos to Amazon Third Party a Video and/or Audio File Is Referred to as a

Amazon Video Ads

Product Overview

Amazon video ads allow advertisers to attain Amazon customers with targeted video on Amazon's websites, mobile apps, and Fire tablet wake screen. Convey your brand message with out-stream autoplay video for an engaging advert feel.

Placements On Amazon

Available in the following placements:

• Home Page - Desktop - 300 x 250
• Home Page - Smartphones (Below the Fold) - 300 ten 250
• Dwelling Page - Tablet Shopping App - 300 x 250
• Detail Page - Smartphones - 414 x 125
• Item Page - Desktop - 970 x 250
• Fire tablet (beta) (available in US, UK, DE) (requires custom background)

Amazon video ads are required to follow existing creative policies for supported placements.

Autoplay Video Behavior

Amazon video ads will automatically play the video content when the video is at least 50% visible on screen. Autoplay in Amazon video ads is always muted – sound playback requires user interaction. Autoplay is automatically paused if the video is scrolled out of view.

Video Guidelines

Ad units must include the following assets:

Video asset requirements
Video dimensions	1920 x 1080 px (16:nine) recommended
Frame charge per unit	At least 15 FPS
Audio	128 kbps / 44 khz
Recommended flake charge per unit	ii MBps
Preferred codec	Video: H.264, MPEG-2, or MPEG-4; Sound: MP3 or AAC
File size	less than 500 MB
Video elapsing	Desktop & Mobile: upwardly to 3 minutes (15 seconds or less highly recommended). Fire tablet: Upwardly to 15 seconds
Letterboxing	Videos should not have black bars on whatsoever side of the video content

Video files will be transcoded to optimize their size and advent in Amazon'south ad placements.

Make sure your video does non include call-to-action elements that encourage clicking (e.g., a button shape that says "acquire more"). Clicking on the video player will play or restart the video with sound enabled.

In addition to these requirements, we recommend:

• Using a short video clip – we recommend that the core of the message be delivered in the beginning 5 seconds.
• Ensuring your advertising tin be understood, and is withal engaging, without audio. For example, evidence products in use instead of a person describing the product. Use text headlines in your video to go the point across without narration.

Templated Layout

By default, Amazon video ads include the advertiser's brand logo, a text headline, and a call to action link alongside the video role player. This templated layout does not require creative pattern support from Amazon Ad and is available for mobile and desktop placements.

Artistic Requirements

• Required logo prototype (JPG, PNG, and GIF files accepted). Minimum width of 600 px, minimum height of 100 px, maximum file size of 100 KB. Note: the logo is not used in 414x125 mobile ads.*
• Required Headline: up to 50 characters of text describing your campaign messaging.*
• Supported call to action options: "Shop now", "Learn more", "See details", "Pre-order now", "Buy tickets", "Hire now", "Rent or buy at present", "Get a quote"

* Logo and headline are required elements for the Amazon Video Ads. If you lot cull not to use the template fields to add together these elements, please ensure that they are included in your finished video nugget. If they are found to be missing later publication, your creative may be deactivated until the assets are added.

Custom Background

Amazon video ads tin optionally use a custom background image backside the video player. This option includes support for the Burn down tablet wake screen advertising placement in U.s., UK, and DE for beta advertisers. Ads using a custom groundwork require creative design support from Amazon Advertising.

Creative Requirements

Custom-background Amazon video ads feature a standard ad background paradigm and an in-banner video player. Clicking on the background prototype takes the Amazon customer to the advertisement's click-through destination. Clicking on the video histrion will play the advertisement'southward video prune with audio enabled.

Background Guidelines (desktop and mobile)

Follow established placement-based creative specs and policies for the production of custom background images. Amazon video ads employ high-resolution images and crave all text to exist legible on supported devices.

Reserve space in your groundwork image for the video thespian, which has a fixed size and location. Photoshop templates illustrating video positions for the desktop and mobile ad sizes are bachelor in the sidebar of this page.

Advertizing placement size	Image dimensions	Max. file weight	File format	Headline & body text	Disclaimer text	Paradigm border
414 10 125 (mobile)	1242 x 375 px	100 kb	JPG or PNG	Minimum of 40 pts	Minimum of 30 pts	2px
300 x 250 (desktop & mobile)	600 x 500 px	40 kb	JPG or PNG	32-50 pts	Minimum of 26 pts	2px
970 x 250 (desktop)	1940 x 500 px	200 kb	JPG, GIF, or PNG	36–eighty pts	24–xxx pts	2px

Groundwork Guidelines (Fire tablet)

Follow established placement-based artistic specs and policies for the product of custom background images. Fire tablet creatives require assets in both portrait and landscape orientation; refer to the Burn tablet guidelines for more than data.

Nugget	Image dimensions	Max. file weight	File format	Headline & body text	Disclaimer text
Background	1200 x 1920 px (portrait) or 1920 x 1200 px (landscape)	300 kb	JPG	12 words, 20 words with supporting copy. Minimum 32pt	1 line. Minimum 27pt

Poster image requirements (Fire tablet)

Aspect ratio	Poster images should precisely match the aspect ratio of your video file, to prevent the video thespian from changing size when autoplay is finished.
Image size	Less than 100 KB
Image filetype	.JPG or .PNG

Nosotros recommend using a frame from the video as your poster epitome, for situations where the autoplay characteristic is non available.

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Source: https://advertising.amazon.com/resources/ad-specs/custom-media/amazon-video-ads

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